Creating Your Buyer Persona

When you first start building leads, the first and most important thing you need to do is to identify your buyer persona. This is what will allow you to find your ‘cold leads’, which are the first point of contact for your marketing. A cold lead is someone who has never heard from you before [...]

By | 2017-02-04T13:41:08+00:00 August 24th, 2016|Email Marketing, Marketing|Comments Off on Creating Your Buyer Persona

Top 10 Reasons to Have an Ezine

Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand. Build a relationship with the people on your list. It's common knowledge [...]

By | 2017-02-04T13:41:17+00:00 April 9th, 2013|Email Marketing|Comments Off on Top 10 Reasons to Have an Ezine

Top 15 Ways to Build Your Subscriber List

Email marketing can be profitable for any business, no matter what kind of product or service you offer. It is significantly cheaper than other advertising methods and, if done right, helps build loyalty and trust with customers. As a result, you generate more sales and more profits! The foundation for successful email marketing is a [...]

By | 2017-02-04T13:41:25+00:00 March 6th, 2013|Email Marketing|Comments Off on Top 15 Ways to Build Your Subscriber List